Google might be changing “Page Rank” to something else.

Google ditched Page Rank in webmaster tools last year without telling or warning anyone as usual (nobody is trying to actually run a business out here). Google Webmaster Trends Analyst Susan Moskwa had says, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to [...]

Vertical Marketing – What Is A Vertical?

Hint: IT’S AN OBTUSE NAME FOR A NICHE. SORT  OF. The standard advice to software vendors is “go vertical”. It can mean the difference between success and failure. However, how you define your vertical markets can make a big difference. Too many vendors define their markets relative to how they think, not relative to how [...]

How to achieve effective internet advertising

Internet advertising is one of the most effective ways of marketing. It can reach innumerable audiences by breaking the barriers of geographic locations and time. Internet advertising is done through various applications present on the World Wide Web. These include search engine result pages, e-mail marketing, affiliate marketing, and social media marketing. The primary benefit [...]