Google might be changing “Page Rank” to something else.

Google ditched Page Rank in webmaster tools last year without telling or warning anyone as usual (nobody is trying to actually run a business out here). Google Webmaster Trends Analyst Susan Moskwa had says, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to [...]

Apple’s New iPad

I know this isn’t the usual post but we’ve been waiting to get a look at the finished product for a while now. Apple’s new tablet computer the iPad was officially introduced today. If it’s one thing, it’s unmistakebly Apple. My first impression of the iPad is mixed: Apple does it’s thing on  stage again [...]

How to Allocate Your Marketing Budget in 2010 – Part 1

It’s nearly impossible for any size business to make it online without a marketing budget. There, I said it. I hear from a lot of small business people about their online efforts and I’m surprised that they still even use the phrase “word of mouth”. I’ll put it this way: Everyone in the “first world” [...]

Vertical Marketing – What Is A Vertical?

Hint: IT’S AN OBTUSE NAME FOR A NICHE. SORT  OF. The standard advice to software vendors is “go vertical”. It can mean the difference between success and failure. However, how you define your vertical markets can make a big difference. Too many vendors define their markets relative to how they think, not relative to how [...]

Google to Offer Micropayments Service to Media Owners. Will Brick & Mortar Newspapers Get the Hint?

Google is promoting a payments system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea that could help publishers struggling with the impact of the Internet. The plans were revealed in a document Google submitted to the Newspaper Association of America (NAA), which had solicited [...]

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